Crisis Management
“It won’t happen to me” – don’t be an ostrich and bury your head in the sand. A crisis can happen to anyone at any time – probably when you least expect it.
Gordon Brown did not expect to be served with an eight course meal when he announced that the UK was wasting 3.3 tonnes of edible food annually per household on his way to the G8 summit.
How you deal with that crisis can make or break your business or reputation. While you and your staff are handling the events as they unfold, thought is often not given to how staff, media or your community will react as the news breaks.
Planning for a crisis can help you minimise the impact to your business by enabling you to communicate quickly and effectively with your key internal and external audiences.
Strata PR will help you identify potential risks using a risk matrix and plan an appropriate communications strategy should the worst happen. We will also help you put that plan into action, evaluate its success and make any adjustments should it be called into play.
